The Face Behind the Designs

ABOUT SAM

Horses have always been a big part of my life, and I was fortunate to learn to ride at a young age.

Today, my pride and joy is my beautiful Frankie (Everton FiderschΓΆn), a rather large and equally as handsome 8-year old Hanovarian, that has been a part of the family since he was a foal. Watching him grow, and training him from the start has been an incredible journey. While dressage is our main focus, we also enjoy jumping (well Frankie does, I just do it for his mental health, not mine πŸ˜…) and trail ride for fun.

My late horse, Gulliver, was the reason I got back into riding after a 10 year hiatus. He was an off the track Thoroughbred who raced in his early life as Rahy Light. He had a BIG personality and an even bigger heart. We had many wonderful years together, competing in HRCAV dressage and working our way up from level 4 to Advanced level - my proudest achievement. There was never a dull moment with Gulli! He was taken way too soon and is terribly missed.

With years of experience owning, training and competing, I have a vast understanding of the equestrian world. I’m fluent in β€˜horse talk’ and fully grasp the nuances of different breeds, movements, and correct ways of going and different tack for different disciplines.

This knowledge, combined with my 10+ years of graphic design and marketing experience, and a Diploma of Graphic Design, allows me to create truly tailored designs for my equine clients.

While equine design is my specialty, my graphic design expertise extends beyond the horse world. I’m passionate about helping all types of businesses with their design needs, blending creativity with professionalism to bring your vision to life.

Photos by Jessica Atkins